More books on loyalty Related Bain writings Home Contact Bain.com Loyalty Rules! How Today's Leaders Build Lasting Relationships by Frederick Reichheld Harvard Business School Press, August 2001 Learn more about Loyalty Rules! Buy this book from Amazon.com The Loyalty Effect: The hidden force behind growth, profits, and lasting value by Frederick Reichheld Harvard Business School Press, February 1996 Learn more about The Loyalty Effect Buy this book from Amazon.com Quest for Loyalty: Creating Value Through Partnership by Frederick Reichheld (Editor) Harvard Business School Press, November, 1996 Buy this book from Amazon.com Fred Reichheld's biography About Bain & Company Download photos

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